About Us
California Apparel
We Are California Grown began with a simple idea: represent the pride, culture, and creativity that make California what it is. The original spark came from a roll of California Grown produce stickers — rescued from a grocery store — and that tiny sticker quickly became the seed of something bigger.
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Over the years, the brand evolved from small-batch graphics into a statewide lifestyle line worn by skaters, growers, artists, musicians, hikers, surfers, and everyday Californians. Our designs are inspired by the people who make this state what it is: diverse, expressive, connected, and impossible to replicate.
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Nearly 20 years in, We Are California Grown remains rooted in community, art, and local pride. What started in humble beginnings has grown into a movement supported by 100+ retailers across the state and a passionate community of fans who rep the brand everywhere — from the beaches to the back roads.
for everyone
California isn't just where we live.
It's something we grow together
Our brand blends:
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Local art
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Authentic California culture
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A commitment to community and giving back
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We partner with organizations protecting California’s coastlines, forests, farms, wildlife, and people. Every design has meaning — and many directly support nonprofits doing real work on the ground.
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This isn’t fast fashion. This is community-built, story-driven apparel designed to support the state we love.
The Icons That Started It All
Our iconic graphics — the poppy, the bear, the roots, the trees, the labels — are more than designs. They symbolize different parts of California’s identity and, in many cases, support causes connected to those symbols.
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When you wear California Grown, you’re not just wearing art.
You’re wearing what you believe in.
